Urges Tea Board to preserve talks with stakeholders to arrive at an appropriate answer
The Tea Trade Association of Cochin has voiced subject over the advent of the Japanese system of auction, announcing “it is now threatening to distort the flavour of the tea exchange, despite the fact that the flavour of tea remains unchanged”.

“We have cause to be disheartened via this experimentation that has little to do with the ground reality,” stated Appu Kurian, the outgoing chairman of TTAC.

Addressing the 29th annual trendy meeting, he stated the public sale device relies upon its utility as a fee discovery mechanism and resolving the flow within the channel from the bush to the cup. A system that looks to get rid of conventional reputation of the highest bid can not absolutely be in sync with the objective, he said.

“We urge the Tea Board to deliver this concept back to the drawing board in order that fruitful discussions with the stakeholders ought to yield a reformulation that fits us to a T,” he stated.

The Tea Board as a facilitator ought to were a catalyst for changes that enhance the value-added chain of this crucial sector, he added.

It may be recalled that the Japanese version auction machine has been cautioned by the Indian Institute of Management Bangalore to enhance the participation of customers in the pan-India auction, to further enhance the existing system for better price realisation, simplifying the process that could lead to an development within the satisfactory of tea provided in public auctions.

Referring to production final year, the chairman stated Kerala produced sixty three.09 million kg towards fifty nine.05 million kg, showing an growth of 4.04 million kg. The common price realised from the Cochin Auction Centre in the course of 2020 became Rs 140.Forty two as towards Rs 127.06 for Coonoor and Rs one hundred thirty.38 for Coimbatore. The overall exports from South India stood at 84.15 million kg in 2020 as in opposition to 99.80 million kg in 2019, with a lower of 15.Sixty five million kg.