HUL forays into e-trade business: Report

HUL forays into e-trade business: Report

by admin- Wednesday, September 27th, 2017 04:40:54 PM

 

Hindustan Uniliver (HUL) has reportedly forayed into e-commerce business. The agency is making plans to promote top class tea via its personal portal. Until now, the usa’s biggest consumer items agency has been promoting its products online thru marketplaces such as Big Basket and Amazon.

The business enterprise’s first direct-to-customer project will in most cases target gifting segment clients with pricier products under the Brooke Bond Taj Mahal brand and could compete with Ratan Tata-sponsored Teabox, an internet market.

Hindustan Uniliver is India’s largest Fast Moving Consumer Goods Company with a historical past of over 80 years in India and touches the lives of 9 out of ten Indian households.

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