Hindustan Unilever Ltd (HUL) announced the next step in the evolution of its skin care portfolio, with the rebranding of its flagship emblem Fair & Lovely. Taking forward the logo’s journey closer to a more inclusive imaginative and prescient of splendor, the organization will prevent the use of the phrase ‘Fair’ inside the brand call ‘Fair & Lovely’. The new call is watching for regulatory approvals and we anticipate to trade the call inside the following couple of months.
Over the ultimate decade, Fair & Lovely’s marketing has advanced to speak a message of ladies’s empowerment. The brand’s vision is to adopt a holistic technique to splendor that cares for human beings, that need to be inclusive and numerous – for anyone, everywhere. The emblem is dedicated to celebrating all pores and skin tones.
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