ITC to acquire up to 10.07% of proportion capital of Blupin Technologies for Rs. 39.Three cr

ITC to acquire up to 10.07% of proportion capital of Blupin Technologies for Rs. 39.Three cr

by admin- Thursday, April 21st, 2022 04:13:46 PM

ITC proposes to collect 10% stake in Blupin Technologies Pvt Ltd, the company behind logo Mylo.

With this investment, ITC will further extend its presence in the D2C mother and child care segment. In November 2021, the Company had announced its investment in Mother Sparsh Baby Care Private Limited, an ayurvedic and herbal non-public care logo in the D2C space with a focal point on the mom and toddler care phase.

This funding will provide ITC an early mover gain inside the evolving Content-to-Community-toCommerce area, which is expected to end up a platform of the destiny. The ITC Next’ approach articulated by way of Chairman Sanjiv Puri, which focusses on agility, client-centricity and futurereadiness amidst a digital-first subculture has diagnosed such value accretive possibilities as a vector of growth.

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