UFO Moviez, India’s biggest virtual cinema distribution community and in-cinema advertising platform with 3600+ displays across 1200+ cities, today unveiled a brand new brand identification, that is meant to explicitly constitute the agency’s core enterprise presenting i.E. Cinema marketing and upload cost to its stakeholders.

With this, UFO Moviez is realigning its network, into effective channels – PRIME SCREENS (multiplexes and Hollywood release centres) and POPULAR SCREENS (standalone screens and mass enchantment screens). With the new channels, insightful enterprise intelligence and a new charge card, advertisers can carry out large display high effect marketing that can be custom designed to supply geo-focused marketing with 0 spill over. The enormous community of UFO monitors is the largest city heartland network with 1800+ monitors inside the PRIME channel and 1800+ monitors within the POPULAR channel. UFO – Cine Media Network, is likewise the chief in metros and Tier 1 cities with over 900+ displays and has truely no competition in Tier II and III markets.

The new branding attempt functions the launch of a brand new & colourful logo, cutting-edge montage and an up to date enterprise internet site. The emblem brings in contemporary colorings together with establishing the, ‘O’ of UFO which is a mobius strip to come to be its symbolic identification inside the destiny. Along with this, the brand new logo also capabilities a new tagline ‘Cine Media Network’, to appropriate and re-inforce its management position within the in-cinema media area.

The remodeled agency internet site (www.Ufomoviez.Com) has been designed to be a one-forestall destination to advertisers, exhibitors, producers and distributors for all their cinema shipping and advertising necessities. Cinema displays are the one location left, where human beings still look forward to looking commercials, it’s far taken into consideration as a part of the cinema viewing revel in. With affinity to the teenagers and top class target market, UFO Moviez, facilitates manufacturers reach and effect a receptive and open-minded target audience with ‘Skip’ much less advertising.

In mid 2000s, UFO Moviez optimized the potential of Indian cinema with satellite-based totally technology that transformed Annual Jubilee into Friday box office collections, slow-chain launch into First Day – First Show, one blockbuster after any other. It has made cinema into an identical enjoy for the whole united states of america, making it an instantaneous fulfillment with the kids that is already teased with pre-launch teasers and trailers.

UFO’s innovation pushed DNA, empowers it to apply generation and commercial enterprise intelligence to limit content material irrelevance by means of providing applicable content material, to the applicable people, on the applicable time!

Commenting on the new development, Mr. Sanjay Gaikwad, Founder and Managing Director, UFO Moviez says, “Indian Media & Entertainment enterprise is rapidly evolving, and consequently we determined that our branding and identity needs to be extra colourful, current, confident and more modern. We are excited to unveil our new emblem identity that is modern, reflects our core commercial enterprise offering i.E. In-cinema advertising more prominently and is in-line with the industry’s evolution. Currently, we are India’s leading in-cinema marketing platform by means of scale and with the aid of attain, and the simplest network to reach the urban heartland target market with our robust network of 3600+ displays together with 1800+ Prime displays, which consist of multiplexes, and launch centers of Hollywood movies, making UFO the chief in both Premium and Popular segments. As we preserve to focus on developing our ad display network, our new brand identification will help us to develop our ad sales exponentially”.

Shares of UFO Moviez India Ltd was closing trading in BSE at Rs.118.85 in comparison to the preceding close of Rs. 120.Forty five. The total wide variety of stocks traded for the duration of the day changed into 1167 in over 186 trades.